Nexstar Digital (2022)

Brand Design for Nexstar Digital (2022)

Nexstar Digital’s Marketing Objective: Activate a full-funnel sales marketing plan to drive awareness, consideration, and purchase intent for Nexstar Digital in the minds of media buyers at advertising agencies and direct tier 1 brands.

Success: Nexstar Media Group posted a record $364.6 million in digital revenue in 2022, which was 13% higher than 2021. The “We Deliver What Matters Most” campaign won the 2022 MediaPost Creative Meida Award for Business Media. And the year-end brand study showed that we grew Awareness in the market place from 19% to 51% (+168%).

"We Deliver What Matters Most" digital ad units designed by Andy Cunning and Matthew Rydell.

"We Deliver What Matters Most" digital ad units designed by Andy Cunning and Matthew Rydell.

Nexstar Digital "We Deliver What Matters Most" pull-up banner for events.

Nexstar Digital "We Deliver What Matters Most" pull-up banner for events.

Nexstar Digital sales enablement onesheets (general overview, NewsNation, The Hill).

Nexstar Digital sales enablement onesheets (general overview, NewsNation, The Hill).

Internal Nexstar Digital sales intranet with 165+ consumer insights slides filled with designed charts and infographics

Internal Nexstar Digital sales intranet with 165+ consumer insights slides filled with designed charts and infographics

Nexstar Digital's advanced audience targeting platform, Stellar was updated to include Nexstar Digital's color and branding.

Nexstar Digital's advanced audience targeting platform, Stellar was updated to include Nexstar Digital's color and branding.