“We Got Next” Nexstar Activation at Brandweek 2024

September 23-26, 2024 at Arizona Grand Resort & Spa in Phoenix.

BRANDWEEK 2024 was an event focused on the business of brands, bringing together brand leaders, stewards, and enthusiasts in one place.

The annual event is the best place for the advertising, marketing, and media industry, offering a platform for discussions, discoveries, and actions that shape the future of branding. Built on ADWEEK’s exceptional editorial expertise, BRANDWEEK highlights the innovations and the trailblazers who are redefining how brands drive business.

Nexstar’s We Got Next Campaign: Continuing Nexstar Advertising’s campaign “We Got Next,” the marketing and design team created a one-of-a-kind experiential activation featuring CW Sports’ NASCAR Xfinity with tent and racing simulator. Design leveraged the "NEXT" creative concept, aligning with our trade advertising currently in market and ensuring consistency with our current GTM messaging across channels (i.e., nexstaradvertising.com, The NEXT newsletter and other content marketing, ad sales collateral such as the Q4 deck, etc.).

MESSAGING:

Your NEXT Customer.
Your NEXT Activation.
Your NEXT Breakthrough Idea.
Your Next Data-Driven Solution.

It all starts right, here, right now,
with your marketing partners at Nexstar.

Success: Nexstar had a 65% attendance record for this event, attracting Senior-Level Marketers, Brand Leaders, Rising Talent, Industry Visionaries, Strategic Experts, and Creative Minds.

993 Event Registrants
643 In-Person Attendees (65%)
129 Total Virtual Attendees (13%)